Canva
Canva is a free, web-based design and publishing tool that helps anyone create visual content without professional design skills, and that requires A LOT of imagery and video. My role at Canva was to strategise, brief and art direct video shoots to supply the content library with assets as determined by the content team. Each quarter I would be briefed on what was required and I was given carte blanche to create video content to support that goal.
art direction
creative brief
